Applause FAQs

Following the sale of 9 open hotels from The Principal Hotel Company to FDM Management; InterContinental Hotels Group (IHG) are operating the hotels as part of its luxury and upscale portfolio. Our FAQs below should hopefully answer any questions you might have about the changes to your Applause membership. But if there's anything you're still not sure about anything you can get in touch here.


How do I access my Applause account?

To access your Applause account please visit


Which properties are leaving Applause and when?

The below properties will no longer be participating Applause properties as of  19th March 2019:

De Vere Oxford Thames
De Vere Oxford Spries Hotel

The below property will no longer be a participating Applause property as of  12th December 2018:

The Principal Grand Central Hotel

The below properties will no longer be participating Applause properties as of 24 October 2018:

Principal London
The Principal Edinburgh Charlotte Square
The Principal Edinburgh George Street
The Principal York
The Principal Manchester
The Principal Blythswood Square
The Principal St David’s
De Vere Wotton House

As of 11th October 2018, Hotel Met Leeds will no longer be a participating Applause property.

Any new bookings, at the above mentioned properties, made on or after the aboves dates will not qualify towards your Applause Rewards benefits.

What will happen to my existing Applause Rewards account?

Nothing, your Applause Rewards account and current stay tracker will remain as it is. You can continue to earn Applause reward nights at participating De Vere properties.


I have an existing booking at a sale property, will I still receive my Applause benefits?

Any bookings made prior to the relevant abovementioned dates at the 9 sale properties will be honoured by IHG and your stays will count towards your 15% discount tracker, including those that operate after the abovementioned dates. IHG reserve the right to replace the Applause in-house benefits with an IHG Rewards Club benefit of similar standing.


What happens if I place a booking on or after the abovementioned dates at a sale property?

Any bookings made on or after the abovementioned dates at the sale properties will not qualify for the Applause rate or in-house benefits.


How long do I have to raise a query regarding a booking that has taken place?

Any Applause customer service queries for stays at these properties must be made to the Applause help desk within one month of the stay. We will be unable to investigate any queries which fall outside this time frame.

The helpdesk can be contacted via email at The helpdesk hours are Monday to Friday 9am – 5:30pm (UK) excluding Bank Holidays.


How does this affect my other loyalty accounts?

Showtime FAQs can be found here.

Trainers' Club FAQs can be found here.


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