These are the terms and conditions for the Applause Rewards loyalty programme run by De Vere (“Terms”). By joining the Applause Rewards programme (“Membership”) and using your Membership, you agree to these Terms.
Please read these Terms carefully, paying particular attention to clause 9 (which sets out the extent of our potential liability in relation to the Applause Rewards programme) and clause 6 (regarding our right to vary these Terms from time to time).
1.1. We are De Vere (“we”, “us” and “our”), a group of companies owned by Principal Hotels Topco 1 Ltd which operate luxury hotels. For details of our group please visit our website: https://www.devere.co.uk/company-registration.
1.2. Applause Rewards is a free loyalty programme which provides individual guests with benefits and discounts when staying at one of our hotels. Applause Rewards is operated by Principal Hayley Ltd on behalf of the group and associated companies.
2. Contact us
If you wish to contact us regarding the Applause Rewards programme, you can reach the Applause Rewards customer service team by emailing firstname.lastname@example.org.
3.1. To receive Applause Rewards benefits you must register as a member. Membership is provided free of charge and you can either register online at www.devere.com/applause or when placing booking or by contacting us using the details set out in clause 2. Shortly after joining you should receive a welcome email with information about your Membership.
3.2. Members are required to provide their personal details in order to register. This personal data will be processed in accordance with our data protection policies (please see clause 7 for further details). You can update your personal details at any time by accessing your online account.
3.3. Membership of the Applause Rewards programme is only open to individual guests aged 18 or over.
3.4. Companies, legal entities and other organisations are not able to join the Applause Rewards programme.
3.5. Your Membership (and any Applause Rewards benefits) are personal to you and cannot be transferred or assigned to anyone else.
3.6. If you wish to terminate your Membership please contact us using the details set out in clause 2.
4. Applause Rewards
4.1. Membership benefits include discounts on room-only and bed & breakfast rates, advance check-in online, free £5 credit to use on food and drink within the hotel (the credit is valid on food and drink charges made to your bill throughout your stay, your £5 credit will be discounted from your bill at point of payment on checkout. £5 credit is per reservation.), an extra hour to check-out and our easy check-out service. More detail on the Applause Rewards benefits can be found at www.devere.com/applause.
4.2. Some benefits (such as room-only and bed & breakfast rate discounts) may vary depending on your Membership history. You can check your Membership benefits online at www.devere.com/myaccount.
4.3. To receive an Applause Rewards benefit you must:
4.3.1. be a member of the Applause Rewards programme; and
4.3.2. book directly with us (whether over the phone, on our website or via your account). Bookings made via a third party (such as a hotel comparison website) will not qualify for Applause Rewards benefits, even if you are an Applause Rewards member.
4.4. Applause Rewards members who book directly with us will automatically receive discounted room-only and bed & breakfast rates and other benefits. In the unlikely event you do not receive an Applause Reward benefit when you should have then please contact us using the details set out in clause 2.
4.5. Applause members that have booked with us on corporate discounts, consortia rates, contracted rates, negotiated rates or other offers or promotions will benefit from all in-house benefits on room-only and bed & breakfast bookings.
4.6. Members who stay with us more frequently will benefit from larger discounts on room-only and bed & breakfast rates. If you are an Applause Rewards member, then any nights you stay with us (even if they are on a negotiated rate or corporate discount) will count towards your larger discount of 15% on room-only rates (provided the email address on the booking matches the email on the Applause Rewards database).
4.7. Membership benefits (including room-only and bed & breakfast rate discounts and credits) have no cash value and cannot be redeemed, refunded or exchanged.
4.8. In the event of a dispute over your entitlement to an Applause Reward benefit, our decision will be final.
4.9 The following Applause Rewards benefits will not apply to stays at specified properties. This includes:
4.10. Applause participating hotels include:
De Vere Beaumont Estate, De Vere Selsdon Estate, De Vere Latimer Estate, Chicheley Hall, De Vere Cotswold Water Park, De Vere Tortworth Court, De Vere Horsley Estate, De Vere Wokefield Estate, De Vere Horwood Estate, De Vere Horsley, De Vere Staverton Estate, De Vere Selsdon Estate, De Vere Orchard Hotel, De Vere Colmore Gate, De Vere Cranage Estate, Cheadle House, De Vere East Midlands Conference Centre, De Vere Devonport House, De Vere Jubilee Conference Centre.
5. Online account
5.1. When you register as a member you will be provided with an account which you can access online at www.devere.com/myaccount. It is your responsibility to keep your account details confidential.
5.2. We do not guarantee that your online account will always be available (for example, due to maintenance or network interruptions) and we do not accept any liability which arises as a result of or in connection with you being unable to access your account.
5.3. We use reasonable endeavours to ensure our website is safe and secure, but we will not accept liability for any loss or damage which occurs as a result of you using our website or your online account (including damage resulting from malicious software) and it is your responsibility to ensure your device is kept secure and passwords are updated periodically.
6. Changes to the Applause Rewards programme
6.1. The Applause Rewards programme is provided at our discretion and we reserve right to change or cancel any part of it (including the benefits of the programme or these Terms).
6.2. We will normally only make changes to the Applause Rewards programme to provide you with improved benefits, but there may be situations where we are required to make changes due to circumstances outside our control.
6.3. Any significant changes to the Applause Rewards programme or these Terms will be notified to you by email or posted our website.
6.4. The Applause Rewards programme is provided free of charge and we will not be liable for any costs, damages or losses which arise out of or in connection with the programme (or any part of it) being varied or cancelled.
7. Data protection
7.1. In order to provide you with Membership of the Applause Rewards programme (and the benefits that entails) we will need to collect and process personal data (as defined under the Data Protection Act 1998). We take great care to protect the privacy of your personal data and will only use it as permitted under these Terms and applicable law.
7.2. We collect personal data you provide to us (e.g. when registering as a member or communicating with us) and also data which we generate or which is provided to us by third parties (e.g. subcontractors or business partners). We use your personal data to perform our obligations and exercise our rights under these Terms and, where applicable, to provide you with other services (e.g. processing bookings and payments).
7.3. Unless you choose to opt out, we may also use your personal information to keep you up to date on the Applause Rewards programme and to inform you about other relevant products/services offered by us which may be of interest to you.
7.4. Where we process sensitive personal data (e.g. health information relating to dietary requirements), we will only use it for the purpose for which it is collected and we will not use it for marketing purposes.
7.5. Your personal data may be stored by us or our partners, and this may result in it being transferred outside of the European Economic Area.
7.6. If you wish to opt out of marketing communications or you would like to access or correct any of your personal data we hold then you can do so by emailing email@example.com or (where applicable) using the unsubscribe link on marketing emails or updating your preferences using your online account.
8. Our liability
This clause sets out the extent of our potential liability to you therefore please read it carefully. Please also note the exclusions set out in clauses 5.2, 5.3, 6.4 and 9.4.
8.1. Nothing the remainder of this clause 8 excludes or limits our liability where it would be unlawful to do so (including liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors; for fraud or fraudulent misrepresentation).
8.2. Subject to clause 8.1 above, we will not be liable to you for any indirect or consequential loss or for any loss or damage (whether direct or indirect) which arises out of or in connection with:
8.2.1. the acts or omissions of third parties;
8.2.2. the provision, non-provision or availability of the Applause Rewards programme benefits; or
8.2.3. the cancellation or variation of the Applause Rewards programme (or any part of it).
9.1. We may terminate your Membership immediately if:
9.1.1. you breach any of these Terms;
9.1.2. we reasonably believe that your Membership is being misused or used by another person; or
9.1.3. we reasonably believe your continued Membership may result in damage to us, our brand or our reputation.
9.2. You may terminate your Membership at any time by contacting us (using the details set out in clause 2).
9.3. In the event the Applause Rewards programme is cancelled then your Membership will automatically terminate.
9.4. Under no circumstances shall we be liable to pay you any compensation or damages as a result your Membership being terminated.
10.1. We may transfer our rights and obligations under these terms to another organisation. You may not transfer any obligation or benefit under these Terms to another person without our written consent.
10.2. All intellectual property rights relating to the Applause Rewards programme (including our logo) are reserved to us and our licensors, and nothing in these Terms shall grant or assign any right, title or interest in such rights.
10.3. A delay or failure to enforce any provision in these Terms shall not constitute a waiver of that right or remedy, or of any preceding, subsequent or continuing breach.
10.4. If any part of these Terms is held (to be invalid or unenforceable, the validity of the other provisions (and the remainder of the provision in question) shall be unaffected.
10.5. The agreement relating to your use and Membership is between you and us and is not intended to confer a benefit on any third party. The Contracts (Rights of Third Parties) Act 1999 is excluded.
10.6. These Terms are governed by English law and any disputes arising out of or in relation to them (including non-contractual disputes) must be brought in the English courts.